"There are two sayings that are familiar in every news room across the country: 1) sex sells; 2) if it bleeds it leads."- Armstrong Williams
The people in the news industry are in the business to sell lots and lots of newspapers. If they don't know what sells, nobody does.
There seems to be a disconnect in the general public's understanding of just how important the profession of Planning is to building a healthy municipality. The message has yet to get through to Joe Public; and we haven't done a very good job of selling it to them. When you finally realize exactly what it is we're selling, and what it is that's on the line, you have to wonder why we still have a job in this industry!
We need to sell the importance of Urban Planning.
A municipal entities decision "to plan" is a community commitment to consciously head in a certain direction. The path should lead to an increase in the public good, and that is what the taxpayers assume is being done. But what is the public good? The following types of benefits demonstrate what is meant by the public good, and how planning helps to increase it. (click here for the expanded rationale)
- Planning helps define the future character of communities by creating and maintaining a sense of place,
- Planning protects natural and agricultural resources,
- Planning provides predictability regarding future development,
- Planning saves money,
- Planning promotes economic development,
- Planning can promote sustainable development,
- Planning helps protect private property rights.
Planning is a science, and politics should not get in the way of that science being practised. Good urban planning can have a positive impact on Windsor's economic, ecological and social/cultural environments, just as much as bad or incomplete planning advocates the opposite. With such power in the hands of a select municipal department, one would feel that they would command the power and respect that accompanies their heavy responsibilities.
Yet, it is apparent that our planning professionals and the work they perform are underappreciated in our City Hall; and are therefore relegated to the role of mere administrators performing the will of our elected officials. These are not the jobs they were hired to do. They were hired for their ability to, through the examples of other municipalities and the "best practices" established by them, promote a vision of a better working Windsor and lay out the road map how to get there.
So what attributes would the city be looking for when it hires its new City Planner, as it is planning to do soon? Let me be the person who hires for this important position. I would employ the candidate who advocates for necessary planning reform in a manner that our non-planning elected officials (his/her bosses) understand and appreciate; all while leading their team to employ the knowledge they have accrued in actually making a city work.
Unfortunately, this is not likely to happen anytime soon. Our elected officials either do not understand just how much the planning departments role affects almost every aspect of city life, or they are putting "politics" over substance and not doing the job that they were hired to do.
So, we need to go over the politician's heads and make Windsor's electorate intimately aware of this important municipal department and how empowering them would put out many of the fires that are constantly erupting in our city before they even ignite. We need to "Sex It Up" and make it interesting to them, especially now with the planning department undergoing their 5 year Official Plan Review and the average resident holding the bulk of the power at this stage in shaping the vision they hold and the destiny that is possible in the city of Windsor.
