Wednesday, January 2, 2008

What's in a "Scene"?

Richard Florida, guru of all things creative, has come out in his latest Globe and Mail article to tell us that a thriving music scene has a lot to do with a city's economic growth.

Richard, tell us more!

Music combines with technology and business trends to put these places on the map. It reflects their openness to new ideas, new people and new sounds. If you really want to see entrepreneurs in action, go talk to local musicians. They have to put their band together, get gigs, market their songs, promote themselves, set up tours, manage budgets and meet payroll. The places where these music scenes flourish have the underlying commercial ecosystem that is open to new ideas and can mobilize real resources around the market opportunities they signal. And as one of my former students once put it, music is the best way to market a region. Creative people don't like marketing slogans. But they do identify with a city's sound - what he called its "audio identity."
So, if a thriving music scene is an indicator of economic growth, what does a retreating music scene tell about it's host community?

Do the recent losses of primo indie music venues Sky Lounge and the Avalon Front tell us more about the fate of our local economy than Dennis DesRosiers dire automotive predictions? Well, that's sort of comparing apples to oranges (sorry folks, but the automotive industry is probably not going to be defining Windsor's phoenix-like economic rise from the ashes) but you get the point.

"It signals the rise of regional ecosystems that are not only open to new sounds and new ideas, but have the size, scale and commercial oomph to retain key talent and turn their ideas into global commercial successes. Once music scenes of this scale get going, they produce a logic and momentum of their own and signal that more entrepreneurship is on the way."
Windsor's attitude towards our artistic side shows that we really do not understand what we need to do to safeguard our local economic future. The Capitol Theatre is probably on borrowed time, and there are other popular venues to take in a great local band, but our choices are dropping instead of rising.

This should concern more people in city hall than it does.

4 comments:

Mark Boscariol said...

Great post chris, The Windsor International Film Festival has had meetings on how to involve local musicians in next years 48 flickfest

We would live to find a way that see's their music promoted in addition and in conjunction with the talent of local film makers

There's some great ideas suggested we just have to make sure we get the sponsorship and funding to do it right and give them the promotion they deserve

Also at Chanoso's we're trying to better Live music saturday's and investigating Live music Thursday's at the Room. One of our servers Damien is in the band "golden Hands before God" and is trying to help us set up the bookings

I'd love to work with the people at Phog to help continue and grow their music festival which was getting some great buzz

Chris Holt said...

The Golden Hands are a fantastic band, Mark. If you can book bands of that calibre into The Room and Chanoso's, you will be filling a growing void in the local indie music scene.

We've got some great talent in this city, and it's so much better than spending your time listening to a DJ. You can listen to canned tunes anytime and anywhere.

Mark Boscariol said...

Yeah, but you have to let the customer choose.

I remember when the Twisting Tarantula's, a great detroit band, told us they would't play at the Room anymore because our crowd just didn't want that.

It always Goes back to getting that residential up in the core.

P.S. Golden hands played outdoors on the Patio during grand prix in the summer, I hope they'll play again.

Live music rules

Anonymous said...

I wouldn't want bands at The Room I think it is one of the best bars in Windsor for dancing and just having a few drinks. Sometimes live bands just kill the atmosphere of a place and they usually play their music way too loud anyway. But as Mark has stated, the partons choose what they want.
Agreed with the residential angle as well but what has the city done to help out? They ignored Larry Horwitz, you and the DWBIA and look what happened! Will they continue to pretend they know what is best for the rest of us?